Top 25 Hottest Instagram Models In 2024 – See Who’s Making Waves in the Modelling World

Scrolling through Instagram reveals a world where beauty meets business. The top 25 hottest models on the platform show us how far creativity and dedication can take you.

They’ve turned their followings into careers, influencing fashion, fitness, and lifestyle trends. Here’s a look at the names that are making waves and why they stand out.

1. Kendall Jenner

Kendall Jenner

With a following that surpasses 270 million, she is a force in both the modeling and business worlds. Her feed is a vibrant mix of professional shoots, personal adventures, and insights into her entrepreneurial ventures.

As a member of the Kardashian-Jenner dynasty, her influence extends far beyond Instagram, shaping fashion and beauty trends globally. Her ability to connect with fans while promoting her projects, from cosmetic lines to clothing brands, showcases a savvy understanding of both media and commerce.

2. Gigi Hadid

This model’s Instagram is a window into the life of a fashion icon who balances her professional achievements with a grounded, relatable personality. Her 68 million followers are treated to a blend of runway highlights, candid snapshots, and personal milestones.

Beyond her modeling career, she’s known for her advocacy work and efforts to humanize the often distant fashion industry. Her style, both in fashion and in her approach to social media, sets her apart as a trendsetter and a source of inspiration.

3. Emily Ratajkowski

Emily Ratajkowski

An advocate for women’s rights, she uses her platform of 27 million followers to champion empowerment alongside showcasing her modeling and acting projects.

Her feed is a curated mix of professional achievements, activism, and personal life, offering a holistic view of her multifaceted career. Her outspoken nature and commitment to social issues, combined with her success in the entertainment industry, make her a powerful voice for change.

4. Adriana Lima

Adriana Lima

This Brazilian supermodel has captivated over 13 million followers with her stunning looks and charitable endeavors. Her Instagram feed highlights her illustrious career in fashion while shedding light on her philanthropic efforts, such as work with orphanages and environmental causes.

Lima’s dedication to making a positive impact, paired with her enduring presence in the modeling world, exemplifies her role as more than a model but a beacon of inspiration.

5. Miranda Kerr

Miranda Kerr

An advocate for wellness and organic beauty, she shares her journey with over 12 million followers, blending insights into her modeling career with tips on healthy living.

Her entrepreneurial spirit shines through her skincare brand, emphasizing natural beauty and self-care. Kerr’s approachable and informative content has made her a trusted voice in the realms of health, beauty, and wellness.

6. Chrissy Teigen

Known for her wit and transparency, she engages over 34 million followers with a mix of humor, culinary explorations, and personal anecdotes. Her Instagram is a testament to her multifaceted career, from modeling to television hosting and authoring cookbooks.

Teigen’s candidness about motherhood, mental health, and social issues fosters a sense of community and authenticity on her platform.

7. Irina Shayk

Irina Shayk

A Russian supermodel with a following of over 14 million, she showcases a blend of high-fashion work, personal ventures, and advocacy. Her feed reflects a commitment to various causes, including children’s charities and environmental efforts, alongside her modeling achievements.

Shayk’s ability to balance her professional success with personal passions and philanthropy makes her a standout figure in the fashion industry.

8. Kelsey Merritt

Kelsey Merritt

Her Instagram, followed by over 1.5 million, is a celebration of her groundbreaking achievements and advocacy for diversity. As the first Filipina to walk in the Victoria’s Secret Fashion Show, she uses her platform to inspire and push for more inclusive representation in fashion.

Her posts offer a glimpse into her life as a model, her fitness routines, and her travels, all while promoting a message of inclusivity and empowerment.

10. Sommer Ray

Sommer Ray

A fitness enthusiast and entrepreneur, she has amassed over 26 million followers with her engaging content focused on health, beauty, and personal empowerment.

Her journey from social media influencer to business owner, with the launch of her beauty brand, demonstrates her entrepreneurial acumen and dedication to inspiring confidence in others. Ray’s platform is a mix of workout tips, lifestyle content, and entrepreneurial insights, making her a role model for young women looking to carve their own paths.

11. Karlie Kloss


With over 9 million followers, she stands out not only for her modeling career but also for her passion for technology and education. Through her initiative, Kode With Klossy, she encourages girls to pursue careers in tech, breaking stereotypes and fostering a community of young innovators.

Her Instagram feed is a blend of fashion, tech, and personal milestones, highlighting her commitment to making a difference both in and out of the fashion industry.

12. Cindy Kimberly

Her rise to fame is a modern tale of discovery, with over 7 million followers now tuning in to her every post. Her feed is a showcase of her modeling work, personal style, and the glimpses into her life that keep her audience engaged.

Kimberly’s journey from being a fan to a fashion influencer illustrates the power of social media to transform lives and careers.

13. Alexis Ren

An American model and entrepreneur, she has built a following of over 14 million thanks to her transparent approach to fitness, mental health, and body positivity.

Her Instagram is a diary of her personal growth, professional endeavors, and advocacy work, offering inspiration and guidance to her audience. Ren’s commitment to wellness and self-acceptance resonates with her followers, making her a beacon of positive influence.

14. Cara Delevingne

This English model, actress, and singer uses her platform of over 44 million followers to advocate for social justice issues while sharing her life in the entertainment industry.

Her feed is a mix of professional highlights, personal activism, and candid moments, showcasing her multifaceted career and passionate advocacy for LGBTQ+ rights and mental health awareness.

15. Josephine Skriver

With over 7 million followers, she is a vocal advocate for LGBTQ+ rights and environmental conservation. Her Instagram feed is a window into her life as a model, her advocacy work, and her personal journey, inspiring her audience to engage with the causes she champions.

Skriver’s dedication to making a difference, both in front of the camera and in her activism, sets her apart as a model with a mission.

16. Liu Wen

China’s first major international model, with over 5 million followers, she uses her influence to speak on gender equality and environmental issues. Her Instagram is a blend of her groundbreaking work in fashion, personal experiences, and advocacy, offering a unique perspective on the industry and the role models within it.

Wen’s success and activism inspire a global audience, bridging cultures and championing change.

17. Audreyana Michelle

Audreyana Michelle stands out with her approach to mental health and body positivity, engaging over 2 million followers. Her feed is a testament to her modeling career, personal style, and advocacy for self-love. Michelle’s openness about her struggles and triumphs resonates with her audience, fostering a community of support and empowerment.

Her collaborations with fashion and beauty brands, coupled with her commitment to promoting positive self-image, underscore her influence as a model and advocate.

18. Jen Selter

Jen Selter has revolutionized fitness modeling on Instagram, turning her platform into a launchpad for her business ventures. With millions of followers, her feed is a source of motivation, featuring workout routines, health tips, and glimpses into her personal life.

Selter’s journey from fitness enthusiast to social media star and entrepreneur exemplifies the power of dedication and branding. Her ability to inspire and engage her audience has made her a leading figure in the fitness community on Instagram.

19. Tammy Hembrow

Tammy Hembrow has built a fitness empire, leveraging her Instagram following to establish a successful business. Her content, which includes family moments, workout tips, and entrepreneurial ventures, motivates her audience to pursue their health and fitness goals.

Hembrow’s transparency about her fitness journey and life as a mother of two makes her relatable and inspiring to her followers. Her success story from Instagram fame to business mogul embodies the potential of social media as a tool for empowerment and entrepreneurship.

20. Yanet Garcia

Yanet Garcia, once known primarily for her role as a weather presenter, has reinvented herself as a personal trainer and health coach. Her Instagram feed, followed by millions, is filled with fitness advice, nutritional tips, and personal milestones.

Garcia’s transition from television to health and wellness exemplifies her passion for fitness and her commitment to helping others achieve their health goals. Her influence extends beyond fitness, inspiring her audience to embrace change and pursue their passions.

21. Nicole Mejia

Nicole Mejia’s journey from fitness enthusiast to founder of the Thick + Fit movement has inspired countless followers. Her Instagram is a celebration of body positivity, fitness, and personal growth, encouraging her audience to embrace their unique journeys.

Mejia’s content, which ranges from workout routines to motivational talks, highlights her dedication to fostering a supportive community. Her entrepreneurial spirit and commitment to changing the narrative around fitness and body image make her a standout figure in the wellness space.

22. Sveta Bilyalova

Sveta Bilyalova has gained popularity through her distinctive content, blending humor with fitness and modeling. Her Instagram, followed by millions, showcases her unique approach to social media, with posts that entertain as much as they inspire.

Bilyalova’s ability to connect with her audience through her personality and content variety has made her a beloved figure online. Her journey underscores the importance of authenticity and creativity in building a personal brand on social media.

23. Olya Abramovich

Olya Abramovich’s Instagram presence is marked by her stunning visuals and engaging content. With millions of followers, she has carved a niche for herself in the modeling world, using the platform to share her work and personal experiences.

Abramovich’s feed is a testament to her professional achievements and her lifestyle, offering inspiration to those looking to pursue a career in modeling. Her success on Instagram highlights the platform’s power in launching and sustaining careers in the digital age.

24. Lele Pons

Lele Pons is a dynamic personality known for her work as a content creator, actress, singer, and model, captivating over 50 million followers on Instagram. Her feed is a vibrant showcase of her multifaceted career, including modeling photoshoots, snippets from her music videos, and personal life moments.

Lele’s ability to engage with her audience through diverse content, from comedy to fashion, has made her a beloved figure on social media. Her success illustrates the power of versatility and personal branding in the digital age.

25. Winnie Harlow

Winnie Harlow, an advocate for diversity and representation in the fashion industry, has over 10 million followers on Instagram. Her account is a testament to her groundbreaking work as a model, featuring stunning editorial shots, runway highlights, and personal advocacy for skin positivity.

Winnie’s journey from America’s Next Top Model contestant to international fashion icon challenges traditional beauty standards and inspires her audience to embrace their uniqueness. Her influence goes beyond modeling, making her a powerful voice for change in beauty and fashion.


How much money do IG models make?

Earnings vary widely; top models can make thousands to tens of thousands per post, while smaller accounts might earn less.

Is 5K a lot of followers?

5K followers is a moderate amount, indicating a growing account or niche influence.

Is Instagram good for models?

Yes, Instagram is beneficial for models, offering visibility, networking opportunities, and potential brand partnerships.

Who is number 1 on Instagram?

As of my last update, Cristiano Ronaldo held the top spot on Instagram.

Who hit 500 million followers on Instagram?

Cristiano Ronaldo was the first to reach 500 million followers on Instagram.

Last Words

To sum up, this list highlights the impact and reach of Instagram models today. They’ve turned their online presence into successful careers, touching on various niches like fashion and fitness. Their journey from social media to business shows the potential within platforms like Instagram for real influence and success.